Experienced multimedia designer and team leader driven to deliver high quality, breakthrough 360º campaigns

A "balance of art and science" collaborator essential to all steps of the creative process from ideation to delivery

Without compromising quality for quantity, executed more than 100 impeccably produced deliverables per year

“Alicia is a self-starter fueled by curiosity for how things work and not limited by the traditional ways of thinking.”
Erin Pfiffner
Design Director, Yext

Areas of Expertise

Campaign art direction, conception, presentation,
and execution
Designing for various deliverables including digital, linear, print, social, interactive, and reponsive email marketing campaigns
Expanding on existing campaign branding across deliverable types
Producing on-air, digital, and social motion graphics packages

Adobe Creative Suite (After Effects, Premiere, Photoshop, Illustrator, InDesign, Media Encoder)
Adobe After Effects plugins
(e.g., Red Giant, Video Copilot)
HTML, CSS, JavaScript
Mac/PC cross-platform proficiency
User experience and user interface (UX/UI)

Project management
Storyboarding
Prototyping
Video editing and chroma-keying
Experience with Cinema4D, Xpresso, HDRI lighting, textures, and 3D concepts
Experience with Python and
AppleScript

Experience

NBC Sports Washington

Bethesda, MD
Jan. 2019–Present

American regional sports network that is owned by NBCUniversal and Monumental Sports & Entertainment, and operates as an affiliate of NBC Sports Regional Networks.

SENIOR MULTIMEDIA DESIGNER

Work closely with Creative Director and Sr. Marketing Director on branding and campaigns spanning marketing, sales, content (on-air and digital), and social teams. Mentor interns, designers, and content producers to enhance brand awareness, consistency, and elevate skills.

Concepted and executed high-impact cross-platform campaigns
for NBC Sports Washingtons’ most anticipated content including NFL Draft, Washington Capitals and Washington Wizards live games and pre- and post-event content
Produced high visibility marketing campaigns featuring on-air, social, digital, and print aspects for upcoming shows, contests, and live events

Discovery, Inc.

Silver Spring, MD
Oct. 2010–Nov. 2018

Global leader in real-life entertainment featuring Discovery Channel, TLC, HGTV, Animal Planet, Investigation Discovery (ID), Food Network, Travel Channel, Motor Trend, and EuroSport

MULTIMEDIA PRODUCER/INTERACTIVE DEVELOPER

Collaborate with digital producers, media team, and creative brand teams to create impactful digital, social, and on-air advertising campaigns. Key technical consult on UX/UI best practices for digital advertising. Project manage, develop, QA test, debug, and maintain consistency across deliverables in campaign (i.e., social, digital, on-air).

Created standout interactive display and rich media campaigns for Discovery networks’ most watched shows including Gold Rush, Trading Spaces, and Shark Week
Produced high visibility on-air and social media promo graphics packages for Discovery networks including Deadliest Catch, Puppy Bowl, and Homicide Hunter
Created dynamic graphics package toolkits for ID network’s digital app (IDGO)

Gartner (formerly CEB)

Arlington, VA
Feb. 2007–Oct. 2010

Global best practice insights and technology company

MULTIMEDIA DESIGNER

Complete project ownership of client-facing dynamic interactive tools, demos, and promos for current and prospective members. Present and effectively communicate concepts and projects to clients and maintain excellent rapport throughout project lifespan.

Designed and developed engaging and highly marketable proprietary interactive tools, infographics, and demos using XML to populate dynamic research content
Designed and produced complex concepts into easy-to-understand, engaging animated promotional “explainer” videos for prospective members

SENIOR GRAPHIC DESIGNER

Collaborate with researchers, content delivery, and marketing clients to present best practice research material to its members. Key consult to clients on design best practices.

Design high volume of deadline-driven marketing and research material for top-level executives of Fortune 500 companies
Conceptualize, translate, and key design complex best-practice processes into digestible visuals (infographics)
Manage, influence, and delegate responsibilities to junior designers

Education

Bachelor of Science, Digital Media
University of Maryland, University College, Adelphi, MD

Bachelor of Fine Arts, Graphic Design
University of North Carolina at Charlotte, Charlotte, NC

Awards

ADDY Award (American Advertising Awards), Interactive Advertising

Silver, 2017, Investigation Discovery, Vanishing Women Campaign
Silver, 2015, Investigation Discovery, Swamp Murders Campaign

IHAF (In-House Agency Forum) Award, Digital Advertising

Gold, 2015, Investigation Discovery, Swamp Murders Campaign
Gold, 2012, Discovery Channel, Gold Rush Campaign
Honorable Mention, 2013, Science Channel, Fringe Campaign

Resume