Real California Milk
Interactive Interstitial Ad for Hulu
Make Real California Milk part of your family. We're on a mission to share the stories of our farmers, our cows, our land and to help people understand that these things are what make California milk so special.
Walkthrough of interactivity for rich media interstitial for Hulu platform
Excerpt of user interactivity for rich media interstitial for Hulu platform
Excerpt of user interactivity for rich media interstitial for Hulu platform; users were able to download recipes from within unit
CLIENT
California Milk Advisory Board (CMAB) via Hulu
ROLE
Interactive Developer
KEY FUNCTIONALITY
Video interactivity that connects to Hulu’s proprietary player
Downloadable/printable recipes from within ad
Lightbox and scrolling within ad