Street Outlaws: New Orleans
Neon Ride On-Air Promo
If you can't handle the heat, get out of the bayou. The New Orleans atmosphere is thick. This spot is thick with atmosphere and drama. We'll present cars and characters in dramatic setups flooded with dirty neon light/haze. Under these neon-glycerin moments, we incorporate show clips to reveal the season's big stakes.
00:30 Promo Spot for Street Outlaws: NOLA “Neon Ride” campaign
Excerpt of “Win or Geaux Home” animation from promo spot for Street Outlaws: NOLA “Neon Ride” campaign
Excerpt of alternate animation of type emphasizing neon on/off effect
Custom font created for Street Outlaws: NOLA “Neon Ride” campaign
CLIENT
Discovery Channel
ROLE
Motion Graphics Designer
KEY FUNCTIONALITY
Animation
Managing color profiles
Exporting and compressions
Custom font creation
Delivering toolkit